COMBATING ELECTRONIC COUNTERFEITING WITH DIGITAL TRACEABILITY

 

A leading manufacturer of electronic accessories discovered counterfeit products circulating widely in the global marketplace, causing lost revenue and driving increases in operational costs. The fake products were made with low-quality materials and failed often, damaging consumer confidence in the brand. Yet to the untrained eye, the counterfeits were nearly indistinguishable from genuine products, creating challenges in identifying fake products during warranty and returns processes.

 

 

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